Sonnhalter promotes Rachel Kerstetter to Public Relations Architect
Sonnhalter provides marketing services and intelligence to the construction, industrial and MRO markets.
Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent promotion of Rachel Kerstetter to public relations architect. In this role, Kerstetter manages public relations programs for Sonnhalter and its clients.
She joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion. Kerstetter is an active member of the Public Relations Society of America, serving on the board of directors, and is chairperson of the young professionals committee of the Greater Cleveland chapter of PRSA.
“It was obvious early in her career at Sonnhalter that Rachel would be a great asset for the company,” said Matt Sonnhalter, vision architect at Sonnhalter. “We’re very excited for this next stage in her professional career and her continued growth here at Sonnhalter.”
Kerstetter earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day.
Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
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