Using Instagram to Build Sales
Mobile photo sharing app gains fans among retailers.
If you thought Instagram, the image-sharing app owned by Facebook, was only meant for posting photos of meals and pets, then it’s time to reexamine.
The picture-sharing app wasn’t developed to push products or encourage users to shop. Instead, brands and retailers have to think outside of the box to intrigue a user. It’s the personableness of Instagram that followers seem to appreciate.
This can translate to behind-the-scene images (consider posting a snapshot of your store’s stockroom) or a day-in-the-life-of look (perhaps a video of your employees setting up the latest display in the lawn and garden section).
With 67 percent of the world’s top brands utilizing Instagram, it’s time for the hardware industry to get on board.
Even small retailers can use Instagram to their advantage.
Click here to read the entire article.
Source: National Hardware Show Industry Edge — Brianna McClane
CONTRACTOR SUPPLY MAGAZINE
The April/May 2024 issue of Contractor Supply magazine is here!
This digital edition is sponsored by BECK AMERICA Inc.
Our cover story, Masters of Fasteners, visits Interstate Screw Corp. of metro Miami, which serves the fastening needs of south Florida, the Caribbean and Central and South America.
Also in this issue,our Industry Updates cover Adhesives, Tapes and Sealants, Anchoring Systems and Safety and PPE.
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